In this talk, Ronald will cover 3 main ideas: - How to create a culture of quality that supports growth - How to align teams to your Company growth metric - How to drive better customer experience with Local Personas A single bug report forever changed the way I thought about QA. I was approached by a tech company experiencing rapid global growth, with the exception of Indonesia. After conducting a localised functional test, we found the ‘last name’ field was compulsory when signing up to the app. But - why wouldn’t you enter a last name? Why was this so significant? It turns out that 40% of the Indonesian population doesn’t have a surname (due to the country’s political history) and therefore couldn’t sign up. Once this field was removed, user adoption increased and unlocked a market of 262 million people. We already knew testing could provide valuable results, but it was this particular case that showed us it’s true value, and how it has a measurable impact on business growth. By searching deeper, to figure out if this case was just an outlier, I interviewed over 120 of the world’s top leaders in QA and Engineering from companies such as Etsy, Google, Airbnb, HelloFresh and more. I was able to uncover how the world’s most successful tech companies deliver high-quality software and accelerate growth - the focus of my talk. I discovered that, at the heart of every successful quality team, was a leader who had determined how to effectively leverage quality strategy to accelerate business growth. Learn the secret to how the world’s top-performing QA and Engineering leaders change cultures of quality, to one that allows them to deliver high-quality software with speed, and accelerate the growth of their business. Learn how they shift company perspectives on the value of testing, to future-proofing your product for world-class customer experiences.